Hi, I’m Roshni Rajesh.

Digital Marketing & Brand Communications Professional.

Featured Industry Case Studies

As part of my MBA academic internship at Outlook India Magazine, I supported the marketing and research team through market analysis, content planning, and promotional activities that contributed to improved direct-to-consumer reach and audience engagement.

At Wempower UK, I supported the development of a clear and consistent social media voice by helping plan, execute, and refine content across Instagram and LinkedIn to strengthen audience engagement and brand presence.

At Let Us Dream, a global nonprofit organisation, I supported brand communications by translating the organisation’s mission into clear, consistent visual and content assets that strengthened how its message was communicated across regions.

The following are self-initiated concept projects created to practise brand thinking, content-led digital marketing, and campaign ideation for FMCG products. These projects focus on understanding target audiences, defining brand positioning, and developing content and campaign ideas suitable for digital platforms.