Who I Am
I am a culturally orientated storyteller and social media strategist who combines editorial vision with marketing knowledge.
With more than 5 years of experience in journalism, digital media and branding, I create compelling stories and visual content that engage audiences.
From women-led campaigns to feature stories and global design rollouts, I craft thoughtful, human-centred content that makes an impact.
01 — EXPERTISE
Editing & storytelling: cultural commentaries, long reports, blog writing, journalistic interviews, subediting, proofreading.
Social media: strategic planning, content calendar, audience engagement, platform growth (Instagram, LinkedIn).
Design & visual identity: Adobe Creative Suite, Canva, design for web & print, multimedia campaigns .
Digital marketing: brand strategy, campaign execution, SEO/SEM, Google Analytics .
Content management tools: Buffer, Trello, Notion, Excel, Google Workspace, cross-functional collaboration.
02 — EXPERIENCE
Social Media Editor
Wempower (Remote – London) | Oct 2024 – Present
Led social strategy for women-centric content, boosting engagement by 15%
Created and scheduled 50+ posts monthly; improved content flow via strategic planning
Coordinated with writers, designers, and editors to maintain editorial tone and brand identity
Freelance Graphic Designer & Content Specialist
Freelancer – India | Jun 2019 – Present
Delivered 100+ marketing assets (flyers, decks, reels) for clients in travel, education, and media
Blended storytelling and design for brands to improve outreach and authenticity
Reviewed influencer and campaign copy for messaging consistency and engagement
Marketing & Research Intern
Outlook India Magazine – Bangalore | Apr 2023 – Jun 2023
Contributed to a 35% D2C and 15% B2B sales uplift via improved strategy and outreach
Interviewed vendors and customers; proposed improvements in subscription models
Designed an 8/10-rated NPS feedback system for brand evaluation
Lead Graphic Designer
Let Us Dream (Global Nonprofit) | Nov 2020 – Apr 2021
Directed a team of 42 creatives across 16+ countries
Produced newsletters, flyers, and multilingual workshop manuals based on psychology-driven content
Reduced production turnaround by 30% with optimized design workflows
03— VOLUNTEERING
Samarthanam NGO | Bangalore, India
Recorded 10+ audiobooks for visually impaired students
Led English learning sessions and supported management on key initiatives
My education
Postgraduate Diploma in Journalism | Feb 2024 – Present |
MBA in Marketing & Finance | Jun 2021 – Nov 2023 |
B.Sc. in Journalism, Psychology & Computer Science | Jun 2018 – Jun 2021 |
Industries I worked in
Online media industry | more than 6 projects |
Travel industry | more than 2 projects |
Healthcare industry | 1 project |
“Every swipe, every sentence, every pixel — crafted with intent, rooted in culture, built to move people.”
Copywriting
Impress people with witty, snappy, engaging copy, everywhere I write.
Social media
A well-planned out content calendar and engaging copy is all one need for their accounts.
Article writing
Fun, engaging, yet still informative articles, all optimized for SEO.
Editing
Editing is my second nature. To take a break from writing.