A Coca-Cola Gen Z campaign turning digital overload into calm micro-pauses through silence and cultural softness.

Coco-cola BKK

Portfolio

Reimagined Khong Guan through nostalgic storytelling and UGC to connect with Gen Z on Instagram.

Khong Guan (Biscuits)

Lipton to reimagine a classic brand through modern wellness, cultural rituals, and youth-focused storytelling.

Lipton ( Cold &hot tea)

Writing

Visual Storytelling

About me

Contact

At Wempower UK, I supported the development of a clear and consistent social media voice by helping plan, execute, and refine content across Instagram and LinkedIn to strengthen audience engagement and brand presence.

Wempower UK-Social Media & Content Campaigns 

Tired of the typical travel trail in India? Mysore and Coorg offer rich culture, serene stays, and a refreshing change. For my LSJ tutorial, I explored these often-overlooked places to show there’s more to India than its headline cities.

Best Stays- Mysore and Coorg

In a swipe-fast world, a teacher proves old-school art still sparks deeper creativity.

The art of old-school teaching: rekindling creativity in the digital era

At Let Us Dream, a global nonprofit organisation, I supported brand communications by translating the organisation’s mission into clear, consistent visual and content assets that strengthened how its message was communicated across regions.

Let Us Dream — Visual Design & Brand Communications 

As part of my MBA academic internship at Outlook India Magazine, I supported the marketing and research team through market analysis, content planning, and promotional activities that contributed to improved direct-to-consumer reach and audience engagement.

I can provide further case studies upon request. In case you’re reaching out because of a project, please provide some information on your goals and we’ll move the conversation on from there.

roshnirajesh.m@gmail.com