About Me

I am a digital marketing and brand communications professional with a background in journalism, psychology, and business. My work is at the intersection of content strategy, social media marketing, and campaign execution, where creative storytelling aligns with clear brand and business objectives.

I currently work with international and India-based organisations across nonprofit, media, and freelance settings, supporting digital campaigns from planning to execution. My experience includes content ideation, social media strategy, visual communication, audience research, and basic performance analysis to improve engagement and reach on platforms such as Instagram and LinkedIn.

With an MBA in Marketing and Finance and formal training in journalism, I bring both analytical thinking and storytelling skills to my work. I enjoy building content-led digital campaigns that are audience-focused, culturally relevant, and practical to execute. I am comfortable working independently and collaborating with cross-functional teams, including writers, designers, and marketing leads.

Over the years, I have worked on real client projects as well as self-initiated concept campaigns to continuously strengthen my understanding of brand positioning, FMCG marketing, and digital-first communication. These projects allow me to experiment, learn, and apply marketing frameworks in a hands-on way.

I am currently seeking full-time opportunities in digital marketing, brand marketing, content strategy, and marketing communications. I am particularly interested in roles where I can develop as a marketer while contributing to brand growth and audience engagement.