Case study page

Portfolio

Writing

Reimagined Khong Guan through nostalgic storytelling and UGC to connect with Gen Z on Instagram.

Khong Guan (Biscuits)

Visual Storytelling

Lipton to reimagine a classic brand through modern wellness, cultural rituals, and youth-focused storytelling.

Lipton ( Cold &hot tea)

Repositioned Pokka as a calm, aesthetic pause for Gen Z through mindful, Instagram-first storytelling.

Pokka (Canned Drinks & Teas)

About me

Contact

At Wempower UK, I supported the development of a clear and consistent social media voice by helping plan, execute, and refine content across Instagram and LinkedIn to strengthen audience engagement and brand presence.

Wempower UK-Social Media & Content Campaigns Case Study

At Let Us Dream, a global nonprofit organisation, I supported brand communications by translating the organisation’s mission into clear, consistent visual and content assets that strengthened how its message was communicated across regions.

Let Us Dream — Visual Design & Brand Communications Case Study

As part of my MBA academic internship at Outlook India Magazine, I supported the marketing and research team through market analysis, content planning, and promotional activities that contributed to improved direct-to-consumer reach and audience engagement.

Outlook India — Marketing & Research Case Study

Tired of the typical travel trail in India? Mysore and Coorg offer rich culture, serene stays, and a refreshing change. For my LSJ tutorial, I explored these often-overlooked places to show there’s more to India than its headline cities.

Best Stays- Mysore and Coorg

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