Wempower UK
Social media intern > Social media editor
Instagram & LinkedIn specialist | 2024-present
"I seek to challenge conventional portrayals of women. Rather than reinforcing stereotypes of femininity or vulnerability, I’m committed to presenting women as strong, capable professionals."
When I joined Wempower UK as a social media intern, the online presence was minimal — few posts, no clear direction, and no use of performance data to inform storytelling.
I saw this as a blank canvas. Alongside a talented team, I helped build a new rhythm of content creation, establishing structure and strategy that allowed the brand to show up consistently and powerfully.
“We shifted from silence to storytelling.”
We began posting 3 times a week, focusing on themes like leadership, resilience, and community.
Introduced weekly newsletter reminders to keep our audience engaged beyond social.
Created campaign series featuring real women’s voices, not just inspirational quotes.
Now as a Social Media Editor
I began leading creative strategy across platforms. I now manage the full content calendar and oversee over 50+ posts per month.
The result? A 20% increase in engagement — and more importantly, a growing community that feels seen, heard, and empowered.
Ilaria Biancacci
Journalist, editor, digital content creator, podcaster, founder @wempoweruk
"Roshni has been a vital part of Wempower’s social media team, bringing creativity, passion for gender equity, and a strong strategic mindset. She excels in remote collaboration, adapts seamlessly across time zones, and is always eager to learn. Her enthusiasm for content creation, analytics, and SEO has been key in growing our digital presence."