Pokka (Canned Drinks & Teas)

01 — Problem

Pokka is seen as functional but forgettable — missing a unique emotional hook in a saturated beverage space.

02 — Strategic Insight

Amid digital noise and constant hustle, Gen Z and millennials are craving mindful breaks. Pokka’s quiet, calming nature is its superpower — it doesn’t scream for attention; it restores it.

03 — Campaign Idea

“Pause with Pokka”

Concept:
Own the micro-moment of calm in the middle of a chaotic day. Whether it's between back-to-back calls or just zoning out during a sunset — Pokka becomes a ritual of reset.

04 — Visual Direction

• Soft, washed-out tones (sage green, dusty peach, cream)

• Minimalist flat-lays with drink cans + handwritten thoughts

• Texture: linen, glass condensation, sun shadows

• Calm copy lines like: “Take five. Sip slow.” / “Stillness in a can.”

05 — Channels (Instagram-focused)

1. Reels: Slow-aesthetic “Sip & Sit” scenes → people drinking Pokka while journaling, reading, resting

2. Carousels: “Your Mood. Your Pokka.” → each slide matches a drink flavor to a feeling & short affirmation

3. Story Stickers: Mood check-ins — “Which Pokka do you need today?”

4. Guides: Curated “Pause Spots” in your city (e.g., shaded park benches, quiet cafés, gallery corners)

5. UGC Prompt: “What does your 2-minute pause look like?” (users post aesthetic break moments with Pokka)

6. Influencer Series: Creators show how they reset with Pokka — no talking, just vibes + ambient sound

7. Limited Filter: Soft glow effect + text overlay: “pause, sip, breathe.”