Hi, I’m Roshni Rajesh.

Digital Marketing & Brand Communications Professional.

Featured Industry Case Studies

As part of my MBA academic internship at Outlook India Magazine, I supported the marketing and research team through market analysis, content planning, and promotional activities that contributed to improved direct-to-consumer reach and audience engagement.

At Wempower UK, I supported the development of a clear and consistent social media voice by helping plan, execute, and refine content across Instagram and LinkedIn to strengthen audience engagement and brand presence.

At Let Us Dream, a global nonprofit organisation, I supported brand communications by translating the organisation’s mission into clear, consistent visual and content assets that strengthened how its message was communicated across regions.

The following are self-initiated concept projects created to practise brand thinking, content-led digital marketing, and campaign ideation for FMCG products. These projects focus on understanding target audiences, defining brand positioning, and developing content and campaign ideas suitable for digital platforms.

Campaign ideas